UNDER CONTRACT: Successful, High-End New Mexico Lifestyle Publication
(Media & Publications)
Listed Price: $ 550,000
Listing ID: N205
Listing DetailsGross Revenue: $ 393,721
Cash Flow: $ 205,676
FFE: $ 66,500 (Included in Price)
Reason for Sale:
Seller will retire.
Training & Support:
The Seller is committed to a successful and easy transition into new owner’s hands. They will negotiate a generous training and transition phase to be detailed in the Asset Purchase Agreement.
OperationsYear Established: 1988
Employees: 2 PT
Absentee Owner: No
LocationLease Expire: 0000-00-00
The 500-square-foot office is was recently remodeled with renovated flooring, bathroom, kitchen, electrical, plumbing, furniture, and interior décor. Two parking spaces are included.
This publication has been presenting the best that New Mexico has to offer to residents and visitors for over 30 years. The publication is the centerpiece of a vibrant multi-media lifestyle brand. The trademarked logo, signature look, in-depth writing, compelling video storytelling, and stunning imagery inspire readers to craft their own bespoke experiences.
The writing captures the stories behind the personalities, places and products that enrich New Mexico. Insider’s tips reveal out-of-the-way epicurean experiences. Features on local talent explores their passions and create an emotional connection with readers.
Local businesses rely on this media company to communicate their brand to a highly receptive audience. These advertisers represent a diverse community made up of businesses involved in art, design, recreation, dining, lodging, real estate, fashion, spas, wellness and more. Established in 1988, the brand has enjoyed consistent growth under four different owners. Gross revenue more than quadrupled since 2001. Over this same time, the advertiser base grew from 66 to 230. In the last 11 years, the publication’s ad page count has more than doubled from 144 to 300 pages. The elegant look, quality writing, and experienced team have helped to secure an annual renewal rate between 87 and 93 percent.
This business’ model has been successfully adapted to other destination markets. For an additional $25,000, buyers can procure the licensing rights and expand the brand’s footprint.
This is a resource prized by readers and advertisers, locals and visitors. It is in class of its own. Over the past year, a quarter million copies were either picked up or downloaded. The book’s success is demonstrated by its growth in advertisers and high renewal rates.
New owners should continue to enjoy organic growth as Santa Fe’s tourism economy thrives, and this publication provides a proven way to connect businesses with their key target audiences.
New owners can also explore e-commerce options for premier clients’ products, a “Best of” television or web show, and increased focus on Albuquerque and specialized day trip businesses. Other expansion opportunities can be discussed upon receipt of a complete NDA and Confidential Buyer Profile.