Step #1: Meet and Retain SGA


The first meeting with Sam Goldenberg & Associates is always free. This initial consultation allows you to learn more about who we are and how we work. Just as importantly, it gives us the opportunity to better understand your motivations in selling your business and get a solid overview of your business’ history, market position, and attributes that make it valuable to a potential buyer. We welcome your questions. Our goal is that you will leave with a better understanding of what our process entails, how our collaborative, team-based approach will benefit you in selling your business, and the well-honed safeguards we have in place to protect your confidentiality.

Deciding to sell your business is a major decision. We deeply respect that. You’ve invested time, energy, and capital in getting your business to where it is today. Our many years of experience has taught us that nothing replicates the value of a face-to-face meeting. Our success in bringing business buyers and sellers together hinges on creating a neutral space where both parties have confidence that the information that they receive is accurate and transparent and confidence in each other. It’s a relationship based on trust, and we strive to earn that trust as we sit across one another over Sam Goldenberg & Associates’ conference table.

You will leave the meeting with a Listing Package to take home to review. Most frequently, this package includes our Listing Agreement, Guide to Selling Your Business, and Listing Intake Form, to take home and review. Signing this Agreement and providing the down payment for the set-up fee is what triggers our start-up process.

The decision to list your business represents a commitment from you, and it represents significant effort and involvement on our part.