tips for small business Tag

The Training and Transition phase can be vital for helping a business buyer get off on the right foot once they have closed on the purchase of a business. It’s one of the most immediate and important steps for setting them up for success, but it often comes as an afterthought for both the buyer and seller. Why? A business buyer doesn’t know what they don’t know, and a seller can be challenged to come...

"When times are good, you should advertise. When times are bad, you must advertise." The 100 year old adage coined by advertising pioneer Bruce Barton remains relevant today, says Forbes Contributor Brad Adgate in this article.  "Studies going back nearly one century point out the advantages of maintaining or even increasing ad budgets during a weaker economy," writes Adgate. Those advertisers that maintained or grew their ad spending increased sales and market share during the recession...

This conversation about changing consumer behavior patterns due to the pandemic is trending on LinkedIn this week: The coronavirus pandemic has reshaped consumer behavior and the marketing landscape, pushing companies to rethink how they interact with customers. Amid social distancing measures and shutdowns of brick-and-mortar stores, e-commerce sales are booming — growing 76% in June, according to Digital Commerce 360. Meanwhile, shoppers continue to prioritize their spending on essentials such as grocery and household goods. As consumers become...

COVID-19 has forced sales teams to radically adapt. "Consider how important the handshake has been in sales culture for generations," writes U.S. Chamber of Commerce Contributor Nicole Fallon in this article. "It simply can't be replicated over video chat." That said, relationships are still vital. How can we cultivate connections at a distance? Here are five tips to help pivot your sales process for virtually mediated business. Use social media to its fullest potential Social media allows...