Yes, Your Small Business Can Survive and Thrive in the Age of COVID-19

By: Elena Stewart

If you run a small business, chances are you’ve been put in a very uncertain position since COVID-19 reared its ugly head. But despite the obvious and many challenges that the current situation has put forth, the fact is, there’s still more than one way to keep your business going and even thriving during this dark time and whatever will come after. Let’s take a closer look at the measures you can take.

Take It Remote

If you’re yet to take your small business remote, the pandemic may just be the push that you need. After all, the alternative of shutting down your business entirely is a lot less compelling and definitely out of the question. The fact is, there are plenty of reasons why running your business remotely is the way to go during the pandemic and beyond, and there are many resources to help you do so.

Tap the Right Talents

Running a successful small business that will stand the test of the pandemic and time, in general, will ultimately hinge on how things are getting done. Of course, you shouldn’t have to do it all on your own. It’s crucial to have the right people on your team, yes, but it’s just as important to learn how to keep your overhead low by turning to freelancers.

  • Long before the COVID-19 pandemic, freelance workers were already the popular choice for many businesses, big and small.
  • Indeed, it’s interesting to note how freelancers and small businesses have been helping each other thrive.
  • Thankfully, it’s easy enough to use online job boards to find freelancers these days.
  • For instance, if you’re looking to breathe new life into your website, you can hire a Squarespace designer from job sites like Upwork.
  • But of course, you’ll need to have solid hiring measures in place, too, so you end up choosing the right freelancer.

Freelancers are certainly already equipped to work remotely, but, if you’re looking to hire a full or part-time employee, make sure to clarify the position is not in-office. Many will already have a home workspace set up and ready to go; others may need time to get their home ready for the job.

Turn to Tech

Thanks to amazing advances in technology, it’s possible to run a business online. This is undoubtedly a godsend in the age of social distancing. And yes, your small business is bound to benefit in more ways than one with multitudes of tech tools, apps, and resources now available today.

  • There’s no shortage of great online marketing tools you can use, too, to attract new businesses and retain current ones.
  • Finally, you’ll need an arsenal of remote work tools and apps to keep your business running smoothly and your productivity and focus at an all-time high.

Ultimately, it’s not enough to just aim at keeping your business afloat to weather the pandemic; you’ll need to look for opportunities for innovation and growth, as well. And yes, they are out there, so make sure you’re looking onward and forward so your business is successful.

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