Congratulations to the Santa Fean and Essential Guide!

Major congratulations to the Santa Fean, the Essential Guide, and Kelly and Martin Haug, who acquired both publications this Spring. We are so thrilled to have facilitated the transfer of ownership of these wonderful publications! We are confident that both will continue their legacies of value for Santa Fe and Northern New Mexico and thrive under the Haugs’ stewardship. The Essential Guide spotlights Northern New Mexico art, shopping, recreation, entertainment, and lifestyle options for locals and tourists alike. The Santa Fean has been sharing the stories of Santa Fe and beyond for nearly 50 years.

Entrepreneurs extraordinaire, Kelly and Martin Haug head multiple businesses (including Green Coyote Shipping, Santa Fe Print & Images, and Enchantment Energy) with a mindset deeply rooted in community.

“I don’t see it as being a serial entrepreneur. I see it as an ability to help the community in more than one way,” says Kelly Haug, now publisher of the Santa Fean and Essential Guide, in the Santa Fe New Mexican. “I’ve always been there when people needed help. … I made the conscious decision to close on the acquisitions during a pandemic because I see it as an opportunity to help the community.”

“With the addition of a few new members, the Essential Guide team will begin re-establishing the bimonthly Santa Fean as a go-to publication that celebrates the city’s unique culture, events and diverse history,” according to a news release.

“You can expect a seamless transition and the same high-quality content, along with fresh, new touches Kelly will bring to the enterprise,” say Trish and Chyp Byrd, who owned the Essential Guide for over 14 year,  in this Albuquerque Journal article.

“After almost 15 successful years in business we thought it was time for new opportunities,” say Trish and Chyp Byrd. “During discussions with Michael Greene, owner of Sam Goldenberg & Associates, he convinced me of the value of our companies and to trust his company with the confidential sale of our publication brand. He and his Senior Account Manager, J. Erika Munde assisted me and the current owner on a daily basis throughout the process—completing the transaction successfully even during the Covid pandemic, allowing us to receive our expected valuation price through creative strategies. We would recommend Sam Goldenberg & Associates whole-heartedly.”