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ARTICLE BY: NAOMI JOHNSON If you are a small business owner, chances are you’ve never experienced anything quite like the challenges created by the pandemic. Maybe your business has been closed since March, or maybe you’ve been allowed to reopen at a limited capacity. Whatever the circumstances, it’s essential to prepare for the future—a future where your business is up and running, whether it’s at full capacity or not. For you to be adequately prepared, not only...

Pledges $1 Billion Investment and Additional 1,000 Jobs Today, New Mexico Governor Michelle Lujan Grisham and Albuquerque Mayor Tim Keller together with Netflix Co-CEO Ted Sarandos announced that Netflix, the world’s leading internet entertainment service, plans to boost its presence in the state by expanding ABQ Studios and committing to an additional $1 billion in production spend. The expansion will add 300 acres to the company’s existing space at ABQ Studios, located in Albuquerque’s Mesa Del Sol...

Today, the Bureau of Economic Analysis (BEA) released data on the size and scope of the outdoor recreation industry in the U.S. and in New Mexico. In New Mexico, the updated data show that the outdoor economy contributed $2.4 billion to the state's GDP in 2019 (2.2% of GDP). According to the report, 35,065 people were employed in this sector, with $1.2 billion in total income. At the national level, the data shows that the outdoor recreation...

The New Mexico MainStreet (NMMS) program announced today that six districts are using ‘Cash Mob’ virtual events to support local businesses during the pandemic and upcoming holiday season. Events are hosted on Facebook Live where participants bid on items, arrange payment and socialize during the fun two-hour session. Lively hosts entertain and educate as they sell items and encourage viewers to shop locally to contribute to their communities. This year, ‘Cash Mob’ has helped businesses...

A recent study by Wharton’s Jay H. Baker Retailing Center and WisePlum suggests rising consumer frustration with retail as shopping shifts online. The survey-based study, “The New Reality: Understanding the Retail Consumer Experience During a Pandemic,” finds mounting customer impatience and decreased loyalty. In a Knowledge@Wharton interview, the study's co-author, Marketing Professor Thomas Robertson, says these findings are related to underprepared online shopping and loyalty program customer experience and the tech that underpins it. The Challenge We...

Major congratulations to the Santa Fean, the Essential Guide, and Kelly and Martin Haug, who acquired both publications this Spring. We are so thrilled to have facilitated the transfer of ownership of these wonderful publications! We are confident that both will continue their legacies of value for Santa Fe and Northern New Mexico and thrive under the Haugs' stewardship. The Essential Guide spotlights Northern New Mexico art, shopping, recreation, entertainment, and lifestyle options for locals...

Congratulations to Albuquerque small businesses! According to a recent study conducted by e-commerce company Square, Albuquerque's Main Street businesses ranked Number 1 in increased rate of e-commerce adoption following the COVID-19 outbreak. The ranking signals Albuquerque businesses' agility and grit. "We’re inspired every day by the ingenuity of small businesses in the face of a rapidly evolving environment," writes Square. "They’re pivoting business models, building online operations in days, and even selling completely new products to...

By: Elena Stewart If you run a small business, chances are you’ve been put in a very uncertain position since COVID-19 reared its ugly head. But despite the obvious and many challenges that the current situation has put forth, the fact is, there’s still more than one way to keep your business going and even thriving during this dark time and whatever will come after. Let’s take a closer look at the measures you can take. Take...

Can you make money and follow your dreams? Yes! A recent article at Entrepreneur posits a framework for deciding if you might be able to turn your hobby into a business. The piece (very reasonably) revolves around the potential for monetization. "Even if you’re pursuing this mostly because of your passion," writes SEO.co CRO Timothy Carter, "you’ll still need a stream of income to offset your costs and keep the business running." Uncontroversial! Carter suggests the following...

The most up-to-date economic information for the State of New Mexico, including all 33 counties, is now available on the Economic Development Department website. The County Reports project is an initiative by the EDD to offer more comprehensive data about spending, unemployment, and wages to local communities, Cabinet Secretary Alicia J. Keyes said. The most recent data covers the last three months of fiscal year 2020 – April, May, and June. The reports are available here. “We know this...

As businesses re-open offices and welcome employees back from working from home, office safety is a huge concern for many business owners and HR leaders. The U.S. Chamber of Commerce suggests these 10 practical and actionable ideas on how offices can adapt to the coronavirus era. Capacity signage Social distancing can be challenging in offices that previously packed in workers. Custom-made capacity signs can help control how many people are in various spaces. Offices may have had...

"With the idea that essential businesses can be recession-proof and even boom during a public crisis, buying one is becoming a more attractive prospect," says franchise expert Chris Buitron in a recent Milwaukee Community Journal article. The thought piece, “4 Factors To Consider Before Buying An Essential Business In COVID Times,” discusses a rising interest among buyers in essential businesses. The COVID-19 pandemic has many buyers rethinking what type of business they might want to own, often...

Do you like dogs? Do you like happiness? Then, boy oh good boi, do we have a business opportunity for you! This  state-of-the-art Doggie Daycare has a delightful mission: to increase the amount of joy in the world by helping dogs stay healthy and happy—and ­­better able to support us. For many animal-lovers, the idea of spending their days interacting with dogs and the people who love them can seem like the stuff of fantasy. This business...

A recent white paper by Deloitte explores strengths intrinsic to family business that may give these enterprises a relative advantage during this unusual year. Interestingly, the subject of business culture is once again comes into focus. "Alongside the millions of healthcare professionals and volunteers, some family businesses are being branded as 'heroes' by their local and national communities in the current crisis," the paper states. "This often comes down to the family values that have...

Vendor relations are important, and this is probably even more true in a year with supply chain disruptions and budget adjustments. As many businesses are looking for ways to save money, many vendors are hoping to hold on to clients. It might be a good time to talk about wiggle room. "Suppliers and service providers are often open to negotiating their 'standard' prices if you ask, and doing so can help your business get the...