Getting on the Same Page: How Perspectives Vary Between Business Sellers and Buyers
Buyers and sellers’ viewpoints may diverge on what a business is worth. Different priorities, emotions, and approaches to valuation can create a gap between what sellers believe their business is worth and what buyers are willing to pay. When both parties have a clear picture of the business’s financial health and potential, they are more likely to arrive at a mutually agreeable valuation. [su_spacer size="10"] Emotional Attachment vs. Objective Evaluation For many sellers, their business often represents years...