An Overview of Goodwill in Business Deals
Many business owners don’t understand the concept of goodwill or how to calculate it. When a buyer is willing to pay a premium price for a business, far more than the company’s assets would typically dictate, that is considered goodwill. Any company can benefit from understanding how goodwill is cultivated and increasing it within their operations. What is Goodwill? Goodwill can be as simple as your company having an exceptional reputation and a very loyal base of...